Creator Incentive & Community Plan · Updated September 22, 2026
faithandflameNori Media Group · TikTok Shop · DiscordDiscord live
Fast-track the 35 proven creators with store vouchers, then build a tiered Discord that keeps the other 1,644 earning.
faithandflame has 1,679 creators it has already worked with, but only about 4 to 5 percent are actively converting today. The top 35 by affiliate GMV are fast-tracked in with a Faith & Flame store voucher, framed as a token of appreciation. Everyone else is nurtured upward through a GMV-tiered Discord, contacted by email and the TikTok Shop affiliate section, highest value first.
1,679
Creators worked with
~5%
Actively converting
35
Voucher fast-track
300
90-day onboard target
01
The objective
Onboard 300 creators from faithandflame's existing 1,679-creator collaborative and affiliate base into a Discord community within 90 days, using GMV tiering to organize them. The audit changed one assumption: active participation is closer to 4 to 5 percent, roughly 50 creators genuinely converting (each above about $400 in GMV), not the 10 percent first assumed.
That is the opportunity, not a problem. The reach already exists. What has been missing is a home to nurture it. The top 35 by affiliate GMV are fast-tracked with a store voucher; everyone else is invited into the community and moved up on a commission-increase or standard basis as they convert. Outreach targets creators the brand has already worked with, not cold prospects.
Channel 1 · Email (primary)
Direct, personalized email referencing each creator's actual affiliate GMV and tier offer. Email leads because it cuts through a TikTok inbox crowded with bot messages.
Channel 2 · Affiliate section
Offers delivered through TikTok Shop's affiliate tools and new Target Collabs, where creators already track their collaboration with faithandflame.
Why it's simple
One hero title, "18 Days in Heaven," drives the large majority of sales at up to 20% commission. A single strong SKU makes one tiered incentive model easy to run and easy for creators to say yes to.
02
The fast-track, by voucher
Ranked by affiliate GMV. The initial offer to Tiers A, B and C is a Faith & Flame store voucher, a token of appreciation for creators who already drove real GMV, not a flat cash bait. Cash is used only as a fallback if a creator would rather have it. Every tier from A to D also gets a commission increase.
Store voucher firstCash only if the creator prefers it
Showing all five tiers
Tier A · EliteRanks 1 to 5Highest affiliate GMV
The top 5 GMV generators. Seated straight into the top community tier with priority content briefs.
$500
store voucher · cash only if preferred + highest commission tier
Tier B · CoreRanks 6 to 15Next 10 by GMV
The next 10 highest by affiliate GMV. Fast-tracked with a commission increase and content briefs.
$300
store voucher · cash only if preferred + commission increase
Tier C · GrowthRanks 16 to 35Next 20 by GMV
The next 20 highest by affiliate GMV. Fast-tracked with a commission increase and content briefs.
$100
store voucher · cash only if preferred + commission increase
Tier D · StandardAbove $1,000 lifetimeOutside the top 35
The remainder of the collaborative creator base above $1,000 lifetime sales.
Commission increase
No upfront incentive
Tier E · EntryUnder $1,000 lifetimeNewer / lower volume
Newer and lower-volume collaborators under $1,000 lifetime sales.
Standard commission
Base rate
i
Vouchers acquire, cash retains. The store voucher is the appreciation offer that gets proven creators in the door. The actual cash budget is held back for performance campaigns inside Discord, so we reward creators who keep converting rather than paying a flat fee up front. See the budget section below.
?
Confirm on the onboarding call. Some top creators may join with no incentive at all. For example, the rank-1 creator is the author of the brand's bestseller. Where a direct relationship already exists, a simple invite into the top tier is enough. We will confirm each top creator's status with the brand before sending offers.
03
The first invites
From the current affiliate leaderboard. These creators already track as Tier A and B candidates by affiliate GMV, and are the natural starting point for the $500 and $300 voucher outreach. Onboarding leads with proven earners like these, then works down.
#
Creator
Relative affiliate GMV
Affiliate GMV
04
The community: one server, four GMV tiers
Live
The Faith & Flame Discord community is now live. It is invite-only, organized by creator tier on past GMV. Everyone starts in Bronze and moves up as they convert.
Invite-only. Creators join via a link we send through Euka (TikTok DM and email), highest-GMV first.
Verified on join. Each creator fills a short verification form, so they land in the right tier.
Monthly re-tiering. Tiers are reviewed every month on fresh GMV pulled via Euka.
Access stacks. Higher tiers see every channel below them, so Platinum sees everything.
Private where it counts. Silver, Gold and Platinum are private; strategy and rates stay inside each tier.
Weekly calls. Live training kicks off once the first group of creators has joined.
Every section and channel in the live server, with what each tier unlocks and its incentives.
InfoAll members
Orientation and the brand story, open to everyone.
Channels
#welcome-and-rulesServer rules and how the community works.
#book-storyThe story behind Faith & Flame and "18 Days in Heaven": infographics, author background, reader stories.
#content-vaultApproved hooks, trending sounds, and our best-performing clips.
AnnouncementsAll members
Brand-wide updates and recognition.
Channels
#announcementsNew titles, commission changes, promos, and events.
#wall-of-fameWeekly top creators, featured with a shout-out and an exclusive reward.
Bronze · Starter ZoneAll members
$0 to $500 GMV · new signees and untested creators.
Channels
#starter-loungeIntroductions and first videos.
#content-dropsWeekly content briefs and video concepts.
#ask-the-teamQuestions on samples, commissions, and videos.
Incentives
Base commission
Brief and content-vault access
Shout-out in the weekly recap
Silver · Growth CirclePrivate
$500 to $2K GMV · consistent posters, mid-tier focus.
Channels
#silver-strategyWhat's converting, hooks, and tips.
#weekly-call-roomWeekly live training on best-converting content.
#live-calendarBooking creator-hosted LIVE sessions: flash sales, giveaways, promo codes.
Incentives
+2 to 5% commission bump
Monthly voucher
Priority sample restock
Cash-reward eligible
Gold · Core CirclePrivate
$2K to $8K GMV · proven converters, the growth engine.
Channels
#gold-labDeep dives on sales drivers and advanced content tests.
#early-accessFirst look at new titles, samples, and promos.
Incentives
+5 to 8% commission bump
Free product bundle
Early access to new titles
Cash-reward eligible
Platinum · Elite CirclePrivate
$8K+ GMV · top 1 to 2%, the names to protect and retain.
Channels
#platinum-roundtableDirect line to the brand for custom rates and co-created content.
Incentives
Custom commission rate
Quarterly gift box
Co-created content
Wall of Fame slot
Cash-reward eligible
i
Proven earners first, and rate talk stays private. Onboarding prioritizes Gold and Platinum creators, the names already producing GMV, so the community has credible momentum before Silver and Bronze are invited in Month 2. Commission offers are delivered inside each tier's private channel, so general creators never see terms that are not theirs.
05
Outreach: invite, three follow-ups, activate
Every creator is invited from both sides, email and the TikTok inbox, with a personalized message that references their own GMV and tier. The sequence stops after three follow-ups. Highest-GMV creators are contacted first so effort lands where it converts.
Day 0
Invite
Personalized first touch by email and TikTok inbox. Always references real content or GMV.
Day 3
Follow-up 1
Light, no-guilt bump. Re-send the invite link.
Day 7
Follow-up 2
Lead with the tier-specific perk: higher commission and samples.
Day 14
Follow-up 3
Soft close with a real deadline. The last nudge from us.
Last resort
Shoppable account
Still no reply? Reach out from the shoppable TikTok account, then hold for next quarter.
i
Higher commission via new Target Collabs. Top-tier creators get fresh Target Collabs at a higher commission, a modest bump to open the conversation, with room to shift toward giveaways instead, which tend to land better in the books niche. What creators actually prefer is tested through weekly-call and Discord polls, then tuned.
06
Budget: vouchers to acquire, cash to retain
$7,500
Voucher fast-track pool, delivered as Faith & Flame store credit for the top 35 creators. Hover a segment to compare.
A · $2,500
B · $3,000
C · $2,000
Tier A · 5 × $500Tier B · 10 × $300Tier C · 20 × $100
Group
Voucher
Subtotal
Tier A · 5 creators
$500
$2,500
Tier B · 10 creators
$300
$3,000
Tier C · 20 creators
$100
$2,000
Total · 35 creators
$7,500
Cash budget, held separately. Reserved for performance campaigns inside Discord (hit a GMV or views milestone, earn a reward), open to the top three tiers only, launched in Month 2 and sized once Month-1 polling shows what creators want most.
07
The 90-day roadmap
Get proven creators in first, then scale the waves and switch on retention. Select a month to see the cumulative onboarded count. Roadmap counts are targets, not guaranteed outcomes.
120
of 300
End of Month 1. 35 fast-tracked plus about 85 standard creators onboarded.
1Month 1 · Seat the proven earnersServer live~120cumulative
Discord & tiers
Server is live with all tier channels built. Confirm Tiers A, B, C (ranks 1 to 35), send voucher offers and higher-commission Target Collabs, and seat Gold and Platinum first. No contests yet.
Outreach
Email and affiliate-section invites to ranks 1 to 35, then wave 1 to the next ~85 creators. Run interest polls on the first weekly calls.
~120 creators onboarded. Top 35 seated, community live and credible.
2Month 2 · Scale and switch on retention~210cumulative
Discord & tiers
Invite Silver and Bronze waves. Launch the first performance contest for the top three tiers. Re-tier everyone on trailing GMV via Euka. Weekly calls and brief drops in full swing.
Outreach
Wave 2 to the next ~90 creators, plus follow-ups to Month 1 non-responders.
~210 cumulative onboarded. Contests and re-tiering keeping creators active.
3Month 3 · Reach 300 and tune300cumulative
Discord & tiers
Tune the commission-versus-giveaway mix from Month 1 and 2 polling. Final commission adjustments, an engagement audit across tiers, and results documented for the next cycle.
Outreach
Wave 3 to remaining creators, with last-call follow-ups to reach the 300 target.
The Discord community is live and we are starting invites. To run outreach and paid at full speed, and to align on the onboarding call, here is the short list of accesses and assets we need from the faithandflame team.
Done
Plan finalized and the Discord community is live
Now
Executing: sending invites through Euka, plus GMVMAX and collab outreach
Today
Onboarding call booked to walk through the server and align
Euka account access
For outreach, GMV tracking, and the monthly re-tiering the community structure runs on.
TikTok ad account / GMVMAX access
So we can take over paid and start running GMVMAX for the account.
Creative assets and guidelines
Publish dates, flyers, infographics, and brand guidelines, so outreach and content briefs stay on-brand.
Top-creator relationships confirmed
Which top creators the brand already knows directly, so we know who to simply invite versus incentivize.
Current commission rates
The rates in place today, so we set the tier bumps from the right baseline.
Onboarding call booked for todayClick a card to check it off as it lands. Ticks save in this browser.
Summary
Vouchers bring the proven 35 in. A GMV-tiered Discord and cash-backed contests keep the rest earning.
Store vouchers fast-track the highest-value creators as a token of appreciation. The 1,679-creator base is nurtured up through a Bronze-to-Platinum Discord, re-tiered monthly on real GMV, with the cash budget reserved for performance contests that reward the creators who keep converting. Full 300 onboarded by the end of Month 3.